Inspired by Lakmé’s beauty statement ‘Liquid Gold’, Anita Dongre’s Grand Finale collection is poised to be the ultimate display of Royalty
Mumbai, 06 January 2016: India’s premier fashion platform, Lakmé Fashion Week is all set to soar to new heights with iconic designer, Anita Dongre coming on board as the Lakmé Grand Finale Designer for its Summer Resort 2017 Edition.
As a brand, Lakmé has constantly evolved and reinvented itself to build a rich legacy of trends in India. After successfully establishing Gloss, Sculpt and Illuminate as trend leading make-up ranges, the brand now introduces the next generation of lipsticks, enriched with argan oil. Known around the world as a miracle beauty solution, argan oil (a.k.a liquid gold) is considered by the beauty industry to be almost as valuable as the metal it’s named for.
Argan oil benefits more than just your skin and hair; it makes for a wonderful lip treatment by keeping your lips soft, smooth and conditioned. One of the main reasons that argan oil is healing is that it is rich with vitamin A and vitamin E. Argan oil absorbs quickly, and does not leave an oily residue. This magic ingredient will take center stage at Lakmé Fashion Week and form the inspiration for Anita Dongre’s finale collection. Using her aesthetic she will put together a collection to bring alive the ‘Liquid Gold’ trend and redefine the word ‘luxe’.
Anita Dongre has created designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. Anita believes in preserving the rich heritage of India in the Anita Dongre label “Lakmé Fashion Week has been a trend leading platform. It feels great to collaborate with the Lakmé team for the Grand Finale for the first time. I am excited about the argan oil trend in beauty and look forward to bringing alive the Liquid Gold theme through my designs.” says Anita Grand Finale Designer, Lakmé Fashion Week Summer/ Resort 2017.
Talking about the collaboration, Purnima Lamba, Head of Innovation at Lakmé said, “Anita’s organic approach made her a natural collaborator as we launch our Argan Oil lipsticks range. She works closely with traditional artisans in showcasing Indian aesthetics with a modern sensibility. We look forward to seeing her interpretation of Liquid Gold at the finale.”
Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and high performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Summer/Resort 2017 will be held from February 1 – February 5, 2017 at Jio Gardens, Mumbai.
About IMG Reliance:
IMG Reliance Pvt. Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector Company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.
About Anita Dongre:
Anita Dongre has been at the forefront of fashion for over two decades, having created one of the most successful fashion houses in India. Launched in 1995, the House of Anita Dongre (formerly AND Designs India Ltd.) comprises a portfolio of brands namely AND (western wear for women), Global Desi (Bohemian-inspired line of clothing), Anita Dongre bespoke bridal couture and menswear, Grassroot (sustainable luxury prêt) and Pinkcity (handcrafted fine-jewellery in gold jadau).
Anita Dongre was featured on CNN’s ‘Growing India’ series in 2015, showcased across 36 countries. Forbes India, Fortune India, Business Today and Blackbook Magazine count her among their ’50 Most Powerful Women in Business’ lists. In October 2015, Anita was recognized as the women entrepreneur of the year by CMAI and by Kelvinator Stree Shakti Women Awards in 2014. She has also been awarded by PETA at their PETA Approved Vegan Fashion Awards 2013 and 2016.
Globally, Anita Dongre made headlines for dressing Kate Middleton during her visit to India and featuring at the 7th position on Google’s global list of ‘most searched designers’. And recently she’s in the news for opening a 10,000 sq.ft. flagship store in Delhi – her largest couture space designed with Rajasthan-inspired interiors and handcrafted décor elements.