Beckham and his choice of Modern Essentials

David Beckham needs no further presentation. And, lucky for us, the English football star is also a fashion model. He modeled for retailer and fast-fashion company H&M before and this autumn he’s doing it again. For the campaign he selected clothes including a knitted sweater.
H&M and Beckham
The campaign and collection are called Modern Essentials selected by David Beckham autumn 2015. Beckham worked on it with comedian Kevin Hart. There’s a video, a billboard campaign and pictures on Facebook and on H&M’s web site (www.hm.com).

Beckham picked wardrobe essentials a man needs and he will continue to choose clothes for every season in a long term relationship with H&M. The clothes are available in stores (including online) from now.
H&M are doing well. A recent report showed increased sales. H&M use nine months reports. The last, from December first last year to August 31 2015, show increased sales by 22 percent. Well done H&M!
H&M are impressing people also with their humanitarian record. And their work to protect the environment. Among other initiatives they were the first company to sign an agreement for safety for textile workers in Bangladesh – the Bangladesh Accord on Fire and Building Safety. The accord is a joint approach of textile brands and international unions to make the textile industry safer.
All the factories that H&M are working with meet the accord requirements for operation, say representatives of H&M. They see progress amongst factories where they are the lead brand; their internal follow-up data show that those factories have completed nearly 60 percent of all required improvements following the initial inspections made by the accord. These are now scheduled for validation by the accord.
Good job!
And by the way, Kevin Hart, Beckham’s co-star in this autumn’s H&M campaign, has been in films such as Get Hard, The Wedding Ringer and Ride Along. He’s currently on a stand-up tour called “What Now?”.
By: Jane Hamerin & Garima Sood
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