Exhibiting the contemporary grandeur that takes inspiration from India’s cultures and heritage, the 25 years old label has evolved to become the most revered and coveted designer brand. The Anju Modi label has always emphasized and kept traditional Indian textiles at the forefront, and this collection is inspired by one of the most pivotal movement in our recent history – the SWADESHI MOVEMENT.
The raw, rough, rugged, fabric drawn out of charkhas which made a statement of rejection for all the foreign goods, was a symbol of independency. We are inspired by the movement which has a flavor of resistance, sacrifice and empowerment to finally trump over adversaries.
The colors in our collection would predominantly follow an organic palette and hues of indigo to highlight the mood of that period. The key elements of striped and checkered patterns with slubed yarns, aged and faded feel, and gauzy texture will narrate these more nuanced emotions.
We present our latest collection as a tribute to the patriotic flavor of Indian clothing and its journey to the present day.