New Delhi, June 19, 2015: In line with the government’s focus on raising awareness on Yoga and celebrating the International Yoga Day (21st June), Amazon.in, India’s largest online store has released a trends report on the sale of books, DVDs and fitness products related to yoga on its online marketplace.
A growing emphasis on a healthier and fitter lifestyle has seen a corresponding increase in the relevance of yoga in current times. At Amazon.in, we have seen close to a 400% increase in the offtake of yoga related products when compared to 6 months ago. The increase has been seen across different product groups like yoga mats, yoga kits, apparel, books and DVDs.
Delhi/NCR has topped the list of cities in India when it comes to sales of yoga-related fitness products, books and DVDs
Amazon.in is launching a dedicated Yoga store which goes live tomorrow – June 20, 2015 onwards – offering easy and convenient access to a wide selection of yoga related products , all at one place. This will include a wide variety of yoga mats, yoga kits, yoga apparel for men and women, yoga accessories, hydration bottles, DVDs on yoga and yoga books. The store will have deals running on yoga products across 20th and 21st June.
Sports & Fitness
Sports has a buyable selection of 700+ yoga products on the Amazon.in store. Across yoga related products, the top performing category has been yoga mats which accounts for more than 2/3rds of sold units. During the Amazon Great Indian Summer Sale, Amazon.in sold more than 1000 yoga mats. The popularity of the Yoga Mats subcategory has grown by 30% month on month the last 6 months. A similar growth of 20% month on month has been also seen across other yoga related products like kits and apparel.
The best-selling products are-
– Yoga Mats (the top 3 popular yoga mat brands are Silver’s, Nivia and Ekya)
– Yoga Kits
– Yoga Pants for women
Amazon.in has a buyable selection of over 200 DVDs on yoga and has witnessed a 100% increase in demand for yoga DVDs over the past one year. Yoga DVDs has seen a 550% growth in sales since the launch of category in June 2013.
The best-selling titles among yoga DVDs are
– Prenatal Yoga with Lara Dutta
– Shilpa’s Yoga
– Power Yoga by Trisha Maharaj Singh
– Aerobics & Yoga for Healthy Life
– Jillian Michaels: Yoga Meltdown
The top 8 Indian cities account for 55% of sales with Delhi/NCR leading with 15% share followed closely by Mumbai, Bangalore, Pune and Chennai. Amazon.in continues to get regular orders for DVDs on yoga from other cities like Goa, Rajkot Cuttack, Darjeeling, Ludhiana, Ernakulam, Dehradun and more. Over 60% of the yoga DVDs are available for customers to gift their loved ones by having their orders gift wrapped and making use of the guaranteed one-day or two-day delivery options.
Amazon.in has a buyable selection of about 13,000 Yoga-related books. India’s largest online store has seen demand for books on yoga almost double in the past 1 year and an average month-on-month sales increase of close to 20%.
The best-selling titles among yoga books are
– Light on Yoga: The Classic Guide to Yoga by the World’s Foremost Authority by B.K.S. Iyengar
– Asana Pranayama Mudra Bandha by Swami Satyananda Saraswati
– The Holy Science by Swami Sri Yukteswar Giri.
Delhi, Bangalore, Mumbai, Chennai and Hyderabad are the top 5 markets for yoga books on Amazon.in. Amazon.in has also seen strong demand coming from tier-2 cities like Mysore, Puttur, Indore, Dehradun, Vadodara, Guwahati etc.