New Delhi, February 13, 2016: Veteran designers are all set to showcase new-age Banarasi weaves at the FDCI presents ‘Weaves of Banaras’ as part of the Make in India Week, which will be held in Mumbai, on February 14th, 2016 at the ITC Grand Central. This is an initiative which will see how a modern interpretation by design geniuses (Sabyasachi, Rohit Bal, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh, Namrata Joshipura, JJ Valaya, Ashish Soni, Arjun Saluja ,Anju Modi,Anita Dongre, Abraham & Thakore and Abhishek Gupta) changes the innate structure and architectural shape of an ensemble.
The collections will promote fine craftsmanship, as they speak an unspoken language of textiles in their purest form. Speaking about his collection, couturier JJ Valaya said, “Varanasi and I have had a long standing relationship. From our very first collection to what we are showing here, we have been intertwined at the very roots. However, I choose to blend the magic of Banaras with contemporary embroideries and detailing for a signature Valaya look.” He further added, “that as Indians, we are truly fortunate to have access to such fine crafts. We have naturally inherited a legacy which most of the world can only dream of.”
Designers with myriad sensibilities are showcasing their creatively charged lines as they bring together different aesthetics weaving the fabric of classical handlooms paying homage to the beauty of Banarasi textiles. Fashion designer Arjun Saluja, who is also showcasing at the event said, “This eventually will help us push hand woven fabrics in a mass direction and hopefully globally as well.”Namrata Joshipura added that it is an honor to be associated with ‘Make in India’ as it is a great platform to showcase the uniqueness of the Holy City. “We believe that this show will bring greater awareness of this wonderful craftsmanship,” she added.
Anju Modi fresh from the success of the epic blockbuster Bajirao Mastani and a curator of various forms of textiles said, “As a designer I’m committed to revive and promote Indian crafts across the world. At the same time this will benefit our weavers and secure the Gandhian vision of helping weavers in our villages to be self-sufficient.”
Interestingly, for some designers it’s also a matter of pride and an opportunity to work with textiles, which are close to their hearts. Fashion designer David Abraham expressed his joy at getting this opportunity and said, “A&T is proud to participate in a show that celebrates the excellence and ancient heritage of Indian makers.” While Abhishek Gupta added that the eternal Banarasi brocade has won our hearts for centuries. “In this capsule collection, it has been engineered and woven according to the fit of modern garments that makes it more relevant for the younger generation.”
Sunil Sethi, President, FDCI said, “I am thankful to all our designers, who are participating at the ‘Make in India Week’. It is an attempt to bring forth the glamour, the stunning and sheer revelry in the kinkab, the earthy motifs and the most stunning celebration of the simple joys of life through the prism of textiles.”
M.A.C Cosmetics is the exclusive makeup partner of this unique curated show by FDCI, showcasing rich heritage of the country. M.A.C will have a team of ace makeup artists headed by Sonic Sarwate, Global Senior Artist, M.A.C Cosmetics India, who will be working backstage with these renowned designers. “The energy at this arena is fantastic! To work alongside talented industry partners while presenting their vision, in the form of fabulous remarkable and innovative runway makeup trends is something we are eagerly looking forward to.” adds Sonic Sarwate.
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavours of indigenous crafts.
About M·A·C Cosmetics
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 95 countries/territories worldwide. Follow M·A·C and M·A·C Senior Artists on Twitter @MACcosmetics (twitter.com/maccosmetics and a list of the Senior Artists can be found here twitter.com/MACcosmetics/mac-senior-artists/members), become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics). For a M·A·C location worldwide visit maccosmetics.com.
We are present in 36 doors across India. For a M·A·C location in India visit maccosmetics.in. You can also follow Sonic Sarwate, Senior Artist, M·A·C India on Twitter @MAC_Sonic_S.