JJ Valaya AIFW AW15

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JJ Valaya is a noted Indian fashion designer and couturier from New Delhi,. India. A founding member of Fashion Design Council of India FDCI and the first global brand ambassador of Crystal giant Swarovski. He founded the House of Valaya, a luxury fashion and lifestyle house in 1992, along with his brother TJ Singh. A larger than life approach to fashion & Lifestyle has been a signature of this maverick Maharaja! It is the marriage of the uniqueness of India’s craft and tradition with the energy and the ever-changing nature of contemporary fashion that sets the pace for this luxury brand. JJ Valaya’s creative visions regarding elegant and edgy grandeur togetner with his brother TJ Singh’s entrepreneurial abilities have been the key factors for the consistent growth of the company. It is today one of the most admired luxury brands in the country.

The brand continues to develop its unique positioning, maintain and grow its unyielding brand recognition while adhering to the highest quality standards in design. The House of Valaya has thus undertaken to show to the world the new India, resplendent with the aura of blue blooded elegance, innovative craftsmanship and modern sensibilities. The brand today encompasses couture, ready-to-wear, home and oesign services for weddings and uniforms.

JJ Valaya celebrates the first collection of the season of 2015 with a Ready to wear collection on the opening day of the Amazon India Fashion Week, New Delhi.

The Bolshoi Bazaar finds its soul in two of unique cultures: India and Russia. Every year, Valaya combines the energy of his constant inspiration, India with that of another culturally charged domain, in this case, Russia. This year’s collection traverses the large extent of Russian boundaries and finds inspiration from various regions and disciples including the jewels of the czars, the Ikats of the nomadic Russia, the Onion domes of Moscow, Russian Kerchiefs and pre-rebellion architecture! This in turn results in a modern, yet distinctly Indian (with a kiss of Russia) collection in signature weaves, Crepes, Voils, Georgettes and other fine fabrics and champions- various techniques ranging from Digital printing, Appliqué and the fabled Valaya embroideries to create a perfect blend of the past and todays contemporary chic. The color story dabbles in antique, metallic and neutral tones in symphony with Indian Brights!

A subtle sense of Grandeur, intrigue and drama come together in varied silhouettes that embrace the spirit of India in a cool newness.

Our show is presented by Kindle.

“We could not have found a more appropriate way to unveil the Kindle Voyage. Like JJ Valaya’s outfits are designed to enhance an ethereal personality, the stylishly designed Kindle Vbyage was crafted to give readers the best possible reading experience, ‘ said Rajiv Mehta, Country Manager, Kindle India

Note: The jewelry in the show is by AMRAPALI jewels, New Delhi. www.amrapalijewels.com

Certain headgears are by Valliyan by Nitya Bajaj Arora, Mumbai. www.valliyan corn

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