Kavita Bhartia launched Ogaan, one of the first stores in the country to showcase Indian designer clothing, in 1989. Ogaan has a strong tradition of promoting new designers, together with the established names in Indian fashion. Kavita Bhartia launched her own label in 1989. The Kavita Bhartia brand is known for using Indian craft skills in contemporary ways to create a fun, quirky aesthetic.
A pioneering name in the Indian fashion movement, Kavita Bhartia has a design philosophy that amalgamates traditional Indian craftsmanship techniques with innovative western silhouettes to create a look that is enigmatic and distinctive. A multi faceted personality, Kavita Bhartia has made her mark in different spheres of the fashion industry. The brand – Kavita Bhartia, since inception, has been the perfect showcase of the riches and traditions of Indian Couture. The collection blends Indian tradition with international trends to create a ‘look’ that is global. The presence of the traditional materials and techniques with innovative treatment brings the element of surprise in every ensemble of ‘Kavita Bhartia’. Her label has ventured into newer terrains with exports in countries like Australia, Singapore, Saudi Arabia, Kuwait, Spain, Greece, France and U.S., which is a reflection of her growing clientele in India and abroad. She opened Ogaan in 1989, a fashion landmark in New Delhi, which was a showcase for her works and of some of the leading names in the Indian fashion industry. Over the years, Ogaan gained appreciation from discerning clientele all around the world and became one of the country’s premier outlets. Encouraged by the achievements in the creative arena of fashion and the need to promote fashion and lifestyle awareness,
She is the vice chair person of Elle India & was instrumental in launching and publishing the Indian edition of the world’s largest selling fashion magazine ‘Elle’.