Show: 14th July 2014 (Finale show)
Time: 9:30 pm
Venue: Grand Hyatt, Santacruz(East), Mumbai
Gorgeous Sunny Leone will sizzle the ramp for Apala by Sumit’at upcoming India International Jewellery Week (IIJW) 2014
This season India International Jewellery Week (IIJW) will witness the never seen before drama on its first day finale show. Gorgeous Sunny Leone will be seen in a very new avatar walking for jewellery brand ‘Apala by Sumit’ wearing his latest collection ‘The Royal Tribe’. Jewellery designer Sumit Sawhney says that this will be ‘an evolution’ by fusing the Tribal and the Royal styles. Master of his own craft he will balance perfectly his jewels by fusing these two juxtaposed elements with his artistic aura. The bold, edgy collection by ‘Apala by Sumit’ is going to be a mix of the magnificent royal highness and the enterprising jagged look.
‘Apala’ means the “most beautiful” in Sanskrit. This exquisite silver jewellery collection with 22 carat gold layering incorporates the richness of the royalty and the audacity and rugged styling of the tribals. This collection will have the finesse & the preferred gemstones of the crowned heads and the whimsical character of the tribal roots. ‘’It will be all about conviction, and a look that screams lavishness’’, says Sumit.
Bollywood sensation Sunny Leone adds, “I am very thrilled and privileged to be the showstopper for Apala by Sumit at IIJW. For the first time I am going to experiment with my look completely and turn into a Royal Tribal Queen which will be a paradigm shift from my Image. Its going to make me feel inherently royal and rustic. I find the jewellery pieces so alluring and enticing that I would be the happiest person to possess the collection.
Apala has won itself a privileged base of patrons who adore Apala’s exceptionally beautiful and one of its kind jewels. Sumit’s creations have been adorned by celebrities like Deepika Padukone, Vidya Balan, Shraddha Kapoor, Mugdha Godse, Lara Dutta, Lisa Haydon & who’s who.
The grandeur and opulence to be associated with this is not new for Apala by Sumit – A Jewellery brand which is all about being UNIQUE!
After the roaring success of the last years collection ‘The Carved Incarnations’ at IIJW, Sumit Sawhney enters the second season with aplomb and is all set to break new grounds.
Sumit Sawhney, the designer created brand Apala in 2006 to satisfy India’s growing demand for luxury jewellery with a contemporary edge, as well as the international market’s craving for aesthetic and incredible Indian treasures.
Apala’s fine silver jewellery is combined with precious and semi-precious stones and layered with 22 karat gold.
Sumit trained from the prestigious institutes GIA and JDTI, is renowned for his signature jewellery style fusion. Drawing inspiration from the World Art, Architecture, Nature and Spirituality, he combines them with his contemporary bold twist.
He regularly shares his insights on jewellery at various fashion and luxury platforms.Carved Incarnations Collection showcased last season at IIJW 2013 was breathtaking and immensely successful.
Post event :
‘Apala’ by Sumit Sawhney showcases The Royal Tribe’ at IIJW 2014 with
Sunny Leone in breathtakingly stunning avatar:
The first day finale show of the India International Jewellery Week
2014(IIJW), on 14th July, dropped its curtains to echoing applause. Sumit
Sawhney’s ‘Apala’ proved to be a victorious celebration of ‘The Royal
Tribe’ , with the alluring presence of the Bollywood actress Sunny Leone as
Jewellery designer Sumit Sawhney of Apala presented ‘The Royal Tribe’ at
IIJW where the amalgamation of the Royal and Tribal elements was seen.
Sumit affirms this was ‘an evolution’ where he fused the Tribal and the
Royal styles and in doing so he created a tribe called ‘The Royal
Tribe’. Sawhney works with the otherwise two contradictory roots, by using
their distinctive characteristic traits to complement one another. This
collection has the finesse and the preferred gemstones of the royalty with
the use of favoured traditional elements like peacocks, floral designs,
lions, elephants, big gemstones and multi layering. For tribal inspiration
he sought inspiration from various regional settlements through his use of
weaves, bunching styles, haslis & choker necklaces, bold anklets and
distinct arrangements of forms.