DLF5 honors the spirit of cancer survivors at the Festival of Hope
Gurgaon, May 17, 2014: To salute the spirit and courage of cancer survivors, DLF5, the luxury township of India’s leading real-estate developer, joined hands with Shalini Vig Wadhwa and the Indian Cancer Society to organize the 4th edition of ‘Festival of Hope’ in Gurgaon. Festival of Hope is an initiative to create awareness about all types of cancer through various fashion events. It celebrates the spirit and courage of cancer survivors who walk the ramp with celebrities and socialites. The event witnessed the coming together of some renowned personalities such as cricketer Manoj Prabhakar, Miss India Asia World Srishti Rana, Bollywood actor Hrisita Bhatt, Farheen Prabhakar, Abhinav Chaturvedi, and many others and cancer survivors to celebrate their spirit.
This unique fund raising festival was conceptualized by entrepreneur Shalini Vig Wadhwa in 2010 after she lost two aunts suffering from Cancer. She was also recently felicitated with the ‘Priyadarshini Award’ for the same. DLF5 has been associated with the event since its inception stage as along with being a noble cause, it imbibes a spirit of togetherness and camaraderie. The fashion show was choreographed by Bollywood fashion director and choreographer Kaushik Ghosh with VLCC as the make-up and grooming partner. The aim is to reach out to the new-age generation by showcasing the latest collections of select designers. Names of participating designers include Annaikka by Kanika Saluja, Pawan Sachdevaa, Ritu Pande, Nimirta by Nimirta Lalwani, debut collection of Farheen Prabhakar, Varija Bajaj and Chhaya Mehrotra
The 4th edition of the Festival of Hope was co sponsored by the SKN Infrastructures, HCL Avitas, Bacardi etc.
According to Mr. Aakash Ohri, Executive Director – Business Development, DLF Home Developers Ltd., “We are honored to be a part of this noble initiative to pay a tribute to the indomitable spirit of cancer survivors. The event was testimony to the enthusiasm of the actual real life heroes and their optimistic attitude towards life. Their story of survival creates awareness amongst the public about the nuances of cancer and the positive attitude with which the survivors have survived it. They are an inspiration and the event is a platform to honor their ‘never give up’ spirit!”
‘Cancer is an issue that touches nearly everyone – we all know someone who has been affected by this disease. We are proud to be associated with this event and such initiatives are the first step towards the fight for Cancer.’ Said Mr. Sandeep Kumar, Managing Director SKN Infrastructures, Co sponsors of the event.
‘Festival of hope’ has already seen 3 successful seasons hosted and produced by Shalini Vig Wadhwa, CEO 100 Degrees Events & Entertainment. “It’s been a wonderful three years journey and I’m extremely pleased and satisfied with the outcome. We have successfully achieved to create cancer awareness in most of Generation X of Delhi & NCR via Festival of Hope. Every year we touch more than a thousand families, who come together to celebrate the spirit of cancer survivors, and also learn to be alert for any early symptoms. They are now aware of various treatments available to cure Cancer which each one of us must be aware of”, said Shalini.