Amit Aggarwal AW’17 at Amazon India Fashion Week FINALE

Known for his radical runway styles, Amit Aggarwal showcased his AW’17 couture collection along with Tarun Tahiliani for the AIFW ‘guru-shishya’ theme. This is the first time that Amit presented a sustainable couture line, making green the new glam.


A sombre mood took over the runway as the audio-visual displayed stars gathering to make beautiful formation. A cold and arid landscape with the parched trees made the backdrop. “Daydreaming”, from the progressive rock band Radio Head, opened the show for the models to appear.


Ambika Anand

Drawing inspiration from the co-evolution of Earth’s natural topography and man’s material world, the leading designer put together a truly breathtaking collection.

True to his beliefs, Amit continues his journey of recycling and upcycling through his work. Beautiful pre-owned Patola Ikat and Benares antique brocades and antique borders took over the runway in the designer’s signature style. Amit Aggarwal showcased a stunning collection of dresses, lehengas and playful sarees.

Sharp silhouettes with a contrast of fluid, curved elements were pulled together in each look. The contours were cut in engineered curves that traced the bodice, inspired from curvilinear geometry. Braided leather detailing accented the dresses. Amit’s design ethics came through with materials like recycled metallic plastic stripes, metallic hand woven zari, pipes and mesh that were rendered to a high level of inventive workmanship.


Archana Vijaya

The paradoxical play of the colour palette with combination in ink blue, rust, red, wine, emerald, royal blue, silver, gold, copper and black reflected the inspiration.

The models walked in see-through shoes from heel to toe for an effect of floating on nothingness. These shoes were custom-created by Aprajita Toor for Amit Aggarwal AW’17.

Misho by Suhani Parekh exclusively designed jewellery for this show in 22k gold-plated sterling silver.

Patrons of the brand Archana Vijaya, Ambika Anand, Kalyani Chawla, Sabina Chopra graced the show with their presence.

The show progressed into an upbeat mood, giving cue to Tarun Tahiliani’s collection to take on the ramp.

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Weaving A New Dream: FDCI to kick-start AIFW AW ‘17

FDCI to kick-start AIFW AW ‘17 with 13 designers showcasing their collections in the opening show, with The Handloom School supported by Good Earth

New Delhi, February 24 th ,2017: In keeping with the tradition of promoting crafts, the Fashion Design Council of India’s (FDCI) will dedicate day one of Amazon India Fashion Week Autumn-Winter’ 17, in association with Maybelline New York, to the indigenous textiles of the country. The opening show will be a befitting start to the four-day spectacle, where FDCI and The Handloom School – supported by Good Earth, will acknowledge the anonymous makers who create magic with thread. The event will be held from March 15-18 at the Jawaharlal Nehru Stadium, Lodhi Road, in the capital.

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‘Seamless’ by AM.IT Resort’17 | Lakme Fashion Week

Designer Amit Aggarwal presented ‘seamless’ by AM.IT x Lakme Salon as the closing show on Day 1 of Lakme Fashion Week at The Runway in Jio Gardens (BKC).


An installation of majestic cranes suspended over the runway make a grand welcome into the show that already promised to be truly unique. These cranes are hand-crafted with batik and leftover marble fabric; and have elaborate metallic wings made from recycled industrial material. Continue reading

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Anita Dongre – Lakmé Fashion Week’s Golden Girl to close Summer Resort 2017

Inspired by Lakmé’s beauty statement ‘Liquid Gold’, Anita Dongre’s Grand Finale collection is poised to be the ultimate display of Royalty

Anita Dongre,Lakme Grand Finale Designer with Purnima Lamba, Head of Inn...

Mumbai, 06 January 2016: India’s premier fashion platform, Lakmé Fashion Week is all set to soar to new heights with iconic designer, Anita Dongre coming on board as the Lakmé Grand Finale Designer for its Summer Resort 2017 Edition.

As a brand, Lakmé has constantly evolved and reinvented itself to build a rich legacy of trends in India. After successfully establishing Gloss, Sculpt and Illuminate as trend leading make-up ranges, the brand now introduces the next generation of lipsticks, enriched with argan oil. Known around the world as a miracle beauty solution, argan oil (a.k.a liquid gold) is considered by the beauty industry to be almost as valuable as the metal it’s named for.

Argan oil benefits more than just your skin and hair; it makes for a wonderful lip treatment by keeping your lips soft, smooth and conditioned. One of the main reasons that argan oil is healing is that it is rich with vitamin A and vitamin E. Argan oil absorbs quickly, and does not leave an oily residue. This magic ingredient will take center stage at Lakmé Fashion Week and form the inspiration for Anita Dongre’s finale collection. Using her aesthetic she will put together a collection to bring alive the ‘Liquid Gold’ trend and redefine the word ‘luxe’.

Anita Dongre's collection for the Lakme Grand Finale of Lakme Fashion We...

Anita Dongre has created designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. Anita believes in preserving the rich heritage of India in the Anita Dongre label “Lakmé Fashion Week has been a trend leading platform. It feels great to collaborate with the Lakmé team for the Grand Finale for the first time. I am excited about the argan oil trend in beauty and look forward to bringing alive the Liquid Gold theme through my designs.” says Anita Grand Finale Designer, Lakmé Fashion Week Summer/ Resort 2017.

Talking about the collaboration, Purnima Lamba, Head of Innovation at Lakmé said, “Anita’s organic approach made her a natural collaborator as we launch our Argan Oil lipsticks range. She works closely with traditional artisans in showcasing Indian aesthetics with a modern sensibility. We look forward to seeing her interpretation of Liquid Gold at the finale.”

About Lakmé:

Lakmé, is India’s no.1 color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and high performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.

About Lakmé Fashion Week:

Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Summer/Resort 2017 will be held from February 1 – February 5, 2017 at Jio Gardens, Mumbai.


About IMG Reliance:

IMG Reliance Pvt. Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector Company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia’s only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level.


About Anita Dongre:

Anita Dongre has been at the forefront of fashion for over two decades, having created one of the most successful fashion houses in India. Launched in 1995, the House of Anita Dongre (formerly AND Designs India Ltd.) comprises a portfolio of brands namely AND (western wear for women), Global Desi (Bohemian-inspired line of clothing), Anita Dongre bespoke bridal couture and menswear, Grassroot (sustainable luxury prêt) and Pinkcity (handcrafted fine-jewellery in gold jadau).

Anita Dongre was featured on CNN’s ‘Growing India’ series in 2015, showcased across 36 countries. Forbes India, Fortune India, Business Today and Blackbook Magazine count her among their ’50 Most Powerful Women in Business’ lists. In October 2015, Anita was recognized as the women entrepreneur of the year by CMAI and by Kelvinator Stree Shakti Women Awards in 2014. She has also been awarded by PETA at their PETA Approved Vegan Fashion Awards 2013 and 2016.

Globally, Anita Dongre made headlines for dressing Kate Middleton during her visit to India and featuring at the 7th position on Google’s global list of ‘most searched designers’. And recently she’s in the news for opening a 10,000 sq.ft. flagship store in Delhi – her largest couture space designed with Rajasthan-inspired interiors and handcrafted décor elements.

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New Delhi, December 16, 2016: Reinforcing its commitment towards becoming the number one fitness brand in the country, Reebok culminated the first edition of its #FitToFight awards. Over the years, Reebok has been synonymous with grit, passion & tough fitness! Through this campaign the brand is celebrating the struggles, dreams, and triumphs of unsung “women heroes”, who have overcome physical, mental and social barriers to achieve great things in life.

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The contemporary Afro-European label, Ayo Van Elmar has unveiled celebrated Nigerian actress Funke Akindele, popularly known as Jenifa as her new face.


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‘Spawake’ launches a range of Age Solution skincare products

New Delhi, India, 27th October 2016 – Launched in India by KOSÉ Corporation, one of the largest beauty and cosmetic companies of Japan, ‘Spawake’ brings to you a range of Age Solution skincare products that treat your skin which has become dry, lost its firmness and elasticity and is showing signs of ageing in the most gentle way to bring back the bright, youthful and vivid texture. All the products contain a core ingredient Astaxanthin which has been developed through years of proprietary ageing research by KOSÉ. Astaxanthin is a red pigment that is found in algae, extracted from the sea. It provides superior anti-oxidant properties and anti-ageing support. Along with Astaxanthin, Spawake Age Solution Range contains an extract of Japanese kelp (Laminaria Japonica) and sea salt, which are commonly used marine cosmetic ingredients.


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Rajesh Pratap Singh | FDCI presents AIFW SS’17 – Day 2



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New Delhi, 10 October 2016:As one of the world’s leading global premium airlines, British Airways has always been synonymous with style and sophistication. The international carrier is now proud to announce its partnership with the Fashion Design Council of India (FDCI) for the much-awaited fashion showcase – India Fashion Week 2016 which begins from October 12 – October 16, 2016. British Airways will be the prime sponsors for one of the fashion shows to be held on October 12, 2016 at NSIC Grounds, New Delhi.


Moran Birger, British Airways’ regional general manager, South Asia with Sunil Seth

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Yomi Causal fashion brand has put the fabulous into shirts by dropping his first ever dashing shirt collection showcasing clever and alluring designs for the very stylish man and woman.

The highly anticipated unisex shirt collection designed to make you look and feel your very best when worn formally or informally combines the latest trends with top quality fabrics, patterns and an assortment of designs which ensures that there is something for everyone.

The leading clothing brand also made sure some of the pieces come with the convenient option of being non-ironed. These must-have crisp shirts come in different designs ranging from patterned to plain or striped, classic collars to bishop necks, silk fabrics, shirt dresses, buttoned down shirt with velvet designs which helps take your look from casual to smart, and lots more.

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