Pantone’s Head blogging for Amazon Fashion on the Minion Yellow color

-And catch exclusive guest blog by Leatrice Eiseman from Pantone on’s fashion blog-


New Delhi, July 10, 2015 – When it comes to making a color a phenomenon, it doesn’t get bigger than Pantone Color Institute announcing a new Pantone color called Minion Yellow. Pantone Color Institute is the world authority on color that defines and standardizes colors for design industries worldwide. It’s the first time in the history of 52 remarkable years of the institute, that a color has been created based on a celluloid character – Minions.image010

Today, on the release of one of the most awaited movies internationally – Minions, brings to you an exclusive guest post by Leatrice Eisemen, Executive Director, Pantone Color Institute. Talking about the significance of the color Minion Yellow and what made Pantone add this new hue to the world, the blog post by Leatrice is exclusively available on’s fashion blog – today.


To further celebrate the pop culture icon which has set a unique trend in the fashion industry,  Narendra Kumar, Creative Director, Amazon Fashion, has curated a special ‘Minion Yellow Collection’ on The collection includes Leatrice’s five favourite picks from Amazon Fashion, party and casual dresses, formal and casual trousers, shirts, T shirts, shoes, watches, bags, fashion accessories all in yellow!


According to Pantone Color Institute, Pantone Minion Yellow is an illuminating, energetic, friendly and fun-loving yellow shade that is suggestive of intellectual curiosity and enlightenment. The collection on celebrates the same spirit of the color and lets you add a little sunshine to your wardrobe this monsoon.

So, grab your style from the vast minion collection available on, a fashion destination for everything in style.

For consumers, provides an easy, convenient, trusted and reliable consumer shopping experience making fashion accessible to over 19,000 pin codes across the country. Today, consumers have a choice of over 5 lakh styles coming from over 5000 brands across the country on With Amazon’s objective of making fashion easily accessible to every part of the country.


All Consumers the Amazon mobile shopping app have an easy and convenient access to over 25 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.


This entry was posted in Uncategorized and tagged , , . Bookmark the permalink.

Comments are closed.