By Malina

I passed by the largest department store here in Stockholm today and saw a dress from By Malina. They have a huge selection of different brands at Åhléns in Stockholm. I spoke with Åhléns and he said I could easily come inside. I met a queen I liked before from England in the door. She looked fantastic! She was trying out shopping in Stockholm. She has a nice looking stride! I remember when Swedish royals were as powerful as the British – that’s my general observation from reading about them in the press.

Åhléns wanted me to look at perfume but instead I got on the moving stairs and went up to the women’s clothes. I browsed for five minutes and found a small section with thin and colorful dresses, skirts and shorts. It was hard to choose one item for this blog post so I stood there for probably no less than one minute. That’s a long time, I noticed, in a department store. Most customers come often and know a lot about the fashion there – or so I assume.

 I picked the dress and then I found the booth for trying items. This time I only stayed so that I could take a photo . Isn’t the dress great! It fits well with how people like to dress when the weather is warm, perhaps in the evening outside. Perhaps for cocktail hour.

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 I also took a photo of my jacket hanging on the hanger next to the mirror. Some people think it looks to warm but it’s actually perfect all year round. I keep it on because a lot of others (such as homeless people) are cold all year around. When I tell them I have my jacket on they like it.

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 By Malina vision is to make people who buy at their online store feel special. Each item is made with love, they also say. Perhaps they mean it. I still think the dress looks fan!

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Besides the items I mentioned above, they have an assortment of accessories including nice silk napkins.

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