Sorella Organics is a high end, luxury, organic sleep, lounge and maternity wear label at an extremely affordable price point. They also do menswear! Luxe lounge is the best way to describe the label.
The label (formally sorella & me) was founded in 2010 by sisters Alisha & Anna McGregor following Alisha’s frustration of a lack of sleep & loungewear during her own two pregnancies. The sisters were inspired to create a collection of maternity pieces that would nurture a woman’s changing body all the way through pregnancy, and provide the features needed to nurse her new baby with comfort ease.
Sourcing the softest certified organic and fair trade cotton ensured the pieces would be kind on the delicate skin of both mother and baby; kind to the environment; and kind to the workers growing, dyeing and knitting the cotton.
Following unanticipated demand, the sisters expanded the collection to pieces for every woman. A mens line was added in 2013 proving men also seek comfort and style!
Based in Melbourne, Anna is excited about bringing Sorella Organics to the Sunshine Coast Fashion Festival.
“I’m originally from the Sunshine Coast and while I love Melbourne life, I try and get back there as much as I can. There’s no place like it,” said Anna. Alisha still resides in Noosa Heads.
Sorella Organics’ latest catalogue was shot in Coolum Beach on the Sunshine Coast.
“The talent is all available on the Sunshine Coast – models, styling & photographers. So we thought, why not? We used my parents’ gorgeous beachside home at The Boardwalk in Coolum Beach and it really captured the relaxed luxe feel of the collection we were after. And I’ll admit it was also bonus I could call on family for extra pairs of hands! Shooting is always massive work so the more the merrier!” continued Anna.
The brand has been awarded honorary membership to Ethical Fashion Forum’s Fellowship 500 (the elite global industry body for sustainable fashion) recognising Sorella Organics as a leader in sustainable and ethical fashion.
The collection is made in Australia and Fiji and is available via their online store (www.sorellaorganics.com.au) They are offering your readers 15% off storewide! Just use code IFWvip at the check out.