Hive to create a buzz at Sunshine Coast Fashion Festival
Hive Swimwear was conceptualised almost 10 years ago and has been involved with the Sunshine Coast Fashion Festival since inception in 2008. Hive is a Sunshine Coast, Queensland, success story and now available in over 100 stores Australia wide and 20 stores within Europe.
“Local branding is the perfect platform to build on,” believes Noosa Heads, Director/Designer Kat Hogg.
Hive Swimwear specialises in sports fashion swimwear for the surf but the label has expanded into “swim” with an ultra chlorine resistant collection for the avid pool swimmer.
Hive has three key points of difference :
- The swimwear stays on in the surf (hence the catch phrase “Swimwear That Sticks”). The cuts and styles improve functionality and customisation allowing for the perfect fit.
- All Hive prints are exclusive. The 2014/15 collection is titled “Tribal Tropic” and features floral prints bursting with colour, geometric tribal prints with mix and match block colours.
- Hive utilises the highest grade fabrics and manufacturing techniques to ensure a premium quality product
Hive Swimwear will feature at the Sunshine Coast Fashion Festival showcasing their latest collection on October 25 at Palmer Coolum Resort. National and International buyers have given this collection the thumbs up and we are sure to notice the edgy and fashionable styling this coming summer.
Hive Swimwear has also been announced as a nominee for the inaugural Sunshine Coast Design Awards and Hall of Fame – Swim category. The announcements will be made on October 25 at Palmer Coolum Resort prior to the catwalk shows.
In addition to retail outlets, Hive Swimwear is also available online with a user friendly online shop, such an important aspect of modern society and trading.