Masaba Gupta

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In an exquisite Fashion presentation inspired by ‘Shower Jewels’

ITC’s leading personal care brand, Fiama Di Wills, today presents Masaba Gupta and her first ever collection with embellishments inspired by Fiama Di Wills Shower Jewels. The iconic designer has given a glamorous, uber chic touch to this new collection while retaining her bold signature style motifs. The collection is young, sensual and exquisitely feminine.

The fashion collection for Spring-Summer ’15 brings forth an amalgamation of fluid silhouettes with zodiac signs inspired by the gemstones. The palette combines the feistiness of a ‘Patakha’ and delicate florals. The line has predominantly 2 key prints, the Patakha print that symbolizes the feistiness of Leo and the Capricorn that embodies the laid back yet serious attitude of the Capricorn. Straight cuts, earthy motifs of zodiac signs with embellishments of gemstones, from fabrics to prints, this collection for Fiama Di Wills is a blend of truculence and serenity. Color palette for the collection is a blend of hot and cold with the occasional molten gold.

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited stated, “We believe elegance and grace is intrinsic to fashion. The interpretation of Fiama Di Wills Shower Jewels by Masaba is indeed a true blend of elegance and serenity with a fashion statement that

Collection inspired by gemstones in Fiama Di Wills Shower Jewels. Represents birthstones of Zodiac signs.

“A raw, aflame ‘Patakha’ is the muse for this signature collection. Inspired by Fiama Di Wills Shower Jewels, the collection for the first time uses embellishments. The silhouettes, as always, are very signature House of Masaba, which are fluid, laid back and fuss free, but beautiful and sensuous in their own way. The fashion collection is an interesting interpretation of Fiama Di Wills Shower Jewels” said the youth icon, Masaba Gupta on her association with Fiama Di Wills.


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