At long last, Fenty Beauty is here—and as usual, Rihanna did not disappoint. Nearly two years in the making, the singer’s makeup range serves multiple roles, reimagining the basics every woman needs, such as blotting papers (yes, RiRi does, in fact, sweat) or foundation that makes “skin look like skin,” while serving up off-kilter offerings for those who want to go rogue in bad gal fashion. Would you expect anything less from a woman who wears a classic black smoky eye and shocking purple lipstick with the same aplomb?
But to beauty’s resident rule breaker, inclusivity is just as important as innovation. In Rihanna’s case, that meant ardently fine-tuning formulas that work for all women, particularly with her long-wearing, shine-proof foundation, which comes in 40 different shades. “I don’t want women to [say], ‘That’s cute, but it only looks good on her,’ ” says the star, who paired a canary ball skirt ensemble with an iridescent, gold-draped gaze, courtesy of her Match Stix Shimmer Stick in “Blonde” and Killawatt Freestyle Highlighter in “Trophy Wife,” for the brand’s global launch party in Brooklyn. “I wanted things I love that girls of all skin tones could [also] fall in love with.” Her emphasis on diversity is also punctuated by her newly released campaign video, which features models of various ethnicities, including It girls Duckie Thot, Paloma Elsesser, Halima Aden, and Slick Woods.
And rest assured, there’s plenty more on the way. “There are endless possibilities,” she says. “You’re just going to have to wait and see.” Ahead of the collection’s global release on the Fenty website at midnight PST, here are the standouts every Fenty girl needs in her arsenal.