While fashion’s favorite It girls have answered the siren call of beach babe hairwith hand-painted surfer streaks that mimic the sun-bleached effects of a summer spent catching waves, there’s a new shade of pale popping up that’s taking us back to the cool-toned blonde of a tow-headed childhood.
Poppy Delevingne recently lightened her flaxen waves to the Nordic hue we imagine she was born with, whileNaomi Watts debuted a solid almost-platinum at couture week. It’s a striking shade that Dutch model Lara Stone has long made her calling card. Also making the case for the soft halo effect of a double-process dye job is Rita Ora’s chameleonic lineup of looks from earlier this week: Whether pulled into a high tight knot, blunt-cut ponytail, or close-cropped pixie, her white blonde hair color was the one standout constant. Here, four reasons why going lighter will brighten your day.