The Rise of the Beach-Babe Selfie: Gisele Bündchen, Joan Smalls, and More

If the face-mask selfie was Instagram’s winter beauty statement, with the arrival of beach season our feeds have been overflowing with another phenomenon: the perfect bikini shot. It’s a deceptively spontaneous snap—usually depicting some type of seaside frolicking—that showcases the sheer beauty of sun-bleached tendrils and a fresh-faced outdoor glow as much as athletic curves and bronzed limbs.

Bella Hadid and Hannah Bronfman accessorized their two-pieces with dried-in-the-breeze waves and skin-saving wide-brimmed hats, while Joan Smalls embraced a good figure with natural curls (and one-of-a-kind tan lines). Assuming the lotus position on a secluded stretch of sand, Gisele Bündchen was the picture of bombshell-haired serenity and Caroline Trentini and Stella Maxwell bounded down the beach to capture their sculpted physiques mid-air. Still, it was Elsa Hoskwho offered up summer’s ultimate beauty enhancement—short of the right filter—by reminding us of one universal truth: Everyone looks better coming out of the water.

Photo: Courtesy of Bella Hadid / @bellahadid

Photo: Courtesy of Bella Hadid / @bellahadid

Photo: Courtesy of Hannah Bronfman

Photo: Courtesy of Hannah Bronfman

Photo: Courtesy of Gisele Bündchen / @giseleofficial

Photo: Courtesy of Gisele Bündchen / @giseleofficial

Photo: Courtesy of Joan Smalls / @joansmalls

Photo: Courtesy of Joan Smalls / @joansmalls

Photo: Courtesy of Elsa Hosk / @hoskelsa

Photo: Courtesy of Elsa Hosk / @hoskelsa

Photo: Courtesy of Alessandra Ambrosio / @alessandraambrosio

Photo: Courtesy of Alessandra Ambrosio / @alessandraambrosio

Photo: Courtesy of Stella Maxwell / @stellamaxwell

Photo: Courtesy of Stella Maxwell / @stellamaxwell

Photo: Courtesy of Melodie Monrose / @melodiemonrose

Photo: Courtesy of Melodie Monrose / @melodiemonrose

Photo: Courtesy of Lily Donaldson / @lilymdonaldson

Photo: Courtesy of Lily Donaldson / @lilymdonaldson

Photo: Courtesy of Caroline Trentini / @trentinireal

Photo: Courtesy of Caroline Trentini / @trentinireal

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