Weaving A New Dream: FDCI to kick-start AIFW AW ‘17

FDCI to kick-start AIFW AW ‘17 with 13 designers showcasing their collections in the opening show, with The Handloom School supported by Good Earth

New Delhi, February 24 th ,2017: In keeping with the tradition of promoting crafts, the Fashion Design Council of India’s (FDCI) will dedicate day one of Amazon India Fashion Week Autumn-Winter’ 17, in association with Maybelline New York, to the indigenous textiles of the country. The opening show will be a befitting start to the four-day spectacle, where FDCI and The Handloom School – supported by Good Earth, will acknowledge the anonymous makers who create magic with thread. The event will be held from March 15-18 at the Jawaharlal Nehru Stadium, Lodhi Road, in the capital.

The creative geniuses, who will be adding a cerebral perspective include AKAARO, Antar-Agni, eka, Neeru Kumar, péro, Rajesh Pratap Singh, Rohit Bal, Sanjay Garg, Saket
Dhir, Urvashi Kaur, 11.11 / eleven eleven along with Good Earth -Nicobar. Good Earth
has been The Handloom School's strong supporter in their journey; for the opening show, they enabled a week-long fabric showcase for the designers to handpick The Handloom School’s textiles, from over two hundred unique designs for their showcase.

The Fashion Design Council of India, President, Mr Sunil Sethi, said, “Every initiative of FDCI has been a step towards revisiting the India story. The opening show holds great value for us, and this show is our collective effort to encourage artisans and craftsmen, inspiring them to make the most of our heritage. With this show, we are certainly putting the right foot forward for representation of the hands who spin the yarn and weave the fabric.”

Sally Holkar, Founder, The Handloom School said, “As there is a growing international interest in hand woven cloth, we feel our weavers must learn to cater to that market. By introducing young weavers to future markets, the FDCI association and the generous support of Good Earth for this show will create a platform that links thepotential synergies of traditional weave and modern design. This platform will connect these young artisans directly with the design world through strong support from The Handloom School and Good Earth”.

Anita Lal of The Good Earth Company said, “Good Earth is known for its craft based approach to luxury and aims at sustaining skills of crafts communities of India. We are committed for the long term to support The Handloom School with its vision of giving young weavers pride in their heritage and access to contemporary designs and markets. This event is one such step taken to empower young weavers, connecting them to build partnerships with young designers and we are happy to support this initiative”.

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